Peter Jones – Author & Public Speaker

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The difference between male and female book covers…

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Book covers.

I hate them!

No really, I do. Because the age old advice – never judge a book by the cover – is universally ignored.

Recently my third novel, My Girlfriend’s Perfect Ex-Boyfriend, came out and I couldn’t be more delighted. Like my previous two novels it’s sort-of a romantic comedy, only this one’s about… well, you can probably work it out from the title.

I went through hell and back with the designer working on the covers for my first two novels (you can read about those experiences here and here), but when it came to this book, I was pretty sure it would be a walk in the park. And here’s why:

In the opening chapter of My Girlfriend’s Perfect Ex-Boyfriend, there’s a silly joke about our hero’s girlfriend’s ex-boyfriend being soooo perfect that there’s probably a Tibetan temple dedicated to him. It would be your standard Tibetan temple; chanting monks, a sixty foot golden statue – only obviously the statue would have an extra pair of arms so that Sebastian (the perfect ex-boyfriend) could hold various symbols and representations of all the wondrous gifts that he brings to the world.

That, I thought, would make a great cover for the book. I put all this in an email to my wonderful designer and this is what he came back with.

I was pleased. Okay so it’s not perfect by any means. It’s quite difficult to read some of the words against the patterned background, but as a concept it’s pretty darn close to what I had in my head. However, even though I really like covers that wrap around the spine and continue on the back, it seemed a shame that we couldn’t see all of Sebastian. Plus I had a nagging feeling that despite the cartoon style grin, this cover didn’t necessarily scream romantic comedy at anyone casually looking for a new book to read.

So with that in mind I decided to familiarise myself with covers of other women’s contemporary humorous fiction, written by male novelists, and from a male viewpoint. And here’s what I found:

I think you’ll agree, there’s definitely a style. Lots of flat colour. Slightly cartoony. Silhouettes seem popular. Oh, and all of them (with the possible exception of two) are EASY TO READ – particularly when reduced to a thumbnail. So – Mr Cover Designer Man – would it be possible to take that original design for my cover, and tweak it so that it wouldn’t look out of place when filling that gap in the bottom right hand corner?

Oh, and could I have a couple of ideas to pick from? Thank you.

Here’s what I got back.

 

Wow!

Now remember, these are just rough-and-ready sketches, so any weird blobs or lines wouldn’t be there on a final finished version, but even so, my gob was well and truly smacked. I loved them. All of them. Not equally of course, but each one was a massive improvement on the original, and I was utterly convinced that with a bit of tweaking we had a finished cover. All I had to decide was which one.

It was an easy choice.

Now obviously this one is a clear winner. No doubt in my mind. I was a little worried about my name getting lost at the bottom there, but really the title’s the more important thing.

However, just to be absolutely sure I’d picked the right one, I decided to ask some other authors. Specifically romantic fiction authors. Specifically female romantic fiction authors. I uploaded all six new designs (plus the original design) into one of the private facebook groups for the Romantic Novelists Association and asks my fellow novelists to vote.

I’m not going to lie to you… I was shocked at the result.

With the exception of one person (Hello Sue Lovett), every single woman chose one of the following:

This left me scratching my head. I was so sure my choice was the better cover and yet here I was being out-voted by 10 to 1! (Incidentally, Sue chose the original, first design).

So I asked my partner what she thought. Along with all her (female) work colleagues, she too picked one of the two covers above, with the majority of her colleagues picking the version on the right.

Not only that, but almost every woman I’d asked took the time to tell me that, although they liked the design, they hated Sebastian’s orange tie! One woman (Hello Virginia) said it reminded her of Halloween!!

Still reeling from this new information I decided to ask my male friends which one they would go for. With the exception of one person (Hello Patrick – there’s always one isn’t there) they all picked the same one I’d chosen, or a near relative.

So this left me with a rather interesting conclusion and a potentially troublesome conundrum.

Conclusion: Different covers appeal to male and female readers.

Conundrum: Do I pick a female cover, or a male one?

It really wasn’t a hard choice if I’m honest.

I write Women’s Contemporary Humorous Fiction. 90% of my readers (possibly more) are women. If I’m going to continue trying to make a living out of this writing lark then I had to choose the cover that the RNA ladies and my girlfriend’s colleagues had gone for.

Thing is, I didn’t like it.

The strap line seemed sort of lost at the bottom, and my name seemed a bit lonely up there at the top. And the two new silhouettes (which are supposed to represent Adrian and his girlfriend Paige), well they just seemed to be plonked either side of the word PERFECT for no reason.

I went back to Mr Cover Design Man with these thoughts and a couple of days later I went back to my girlfriend and novelist buddies with these four variations:

At first glance there doesn’t appear to be much of a difference between them so let me talk you through the key points.

  • In three of the designs Adrian and Paige have been resized to create a sense of perspective. Now we have a ‘scene’ being illustrated. In fact, in two of the designs they even have their own shadows!
  • Two of the designs obviously have borders whilst two don’t, but in all of them the colour of the tie has changed to match the word perfect, and my name has been tinkered with to make it look more ‘fun’.
  • Finally in one version the grin has made a reappearance, because I like the grin. I thought it was funny and would make people laugh. Turns out I was wrong. Most people told me the grin was off-putting and scary.

Everyone liked the pink tie though. And aside from comments about my name being hard to read, and the strap-line being too long, everyone chose either the second or third version.

And those comments were easily addressed.

I present to you, the final version:

 

And I have to say… I love it. Of all the covers on all my books, this one is most definitely my favourite.

It’s perfect.

Or is it? Let me know what you think in the comments.


Click or tap here, to visit amazonHot news! 

My latest novel, My Girlfriend’s Perfect Ex-Boyfriend, is just 99 pennies for a limited time only. Click or tap here to visit amazon or type BuyTheBook.TODAY into your web browser.

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Author: Peter Jones

Peter Jones started professional life as a particularly rubbish graphic designer, followed by a stint as a mediocre petrol pump attendant. After that he got embroiled in the murky world of credit card banking. Fun times.   Nowadays, Peter spends his days writing, or talking about writing. He’s written three novels; a Rom-Com (Romantic Comedy), A Crim-Com (Crime Comedy), and a Rom-Com-Ding-Dong (A sort-of Romantic-ish Comedy, with attitude). He’s currently working on his fourth novel, which - if it’s a musical - he’ll no doubt describe as a Rom-Com-Sing-Song. (Spoiler: It isn’t).   He is also the author of three and a half popular self-help books on the subjects of happiness, staying slim and dating. If you’re overweight, lonely, or unhappy – he’s your guy.   Peter doesn’t own a large departmental store and probably isn’t the same guy you’ve seen on the TV show Dragons’ Den.  

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