Peter Jones – Author & Public Speaker

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The Truth About Great Cover Design…

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TTATCM publicity

Book covers.

I hate ’em.

No really, that’s the truth, because that age old piece of advice – never judge a book by its cover – is universally IGNORED!

Everyone judges pretty much everything by its cover, ESPECIALLY books. So it really doesn’t matter how many months I spent slaving over the words on the inside, if the cover isn’t absolutely perfect (or as close as), I’ll have pretty much wasted my time. After all, I went through goodness knows how many covers for my first novel and to this day I’m still not entirely sure we got it absolutely right (read about that here).

So it was with considerable trepidation that I approached the cover design for my latest fiction offering; The Truth About This Charming Man. And just for “fun” (yours, not mine) my agent thought you might enjoy seeing the personal torment we went through to arrive at the FABULOUS jacket above / to the right. That’s nice of her, isn’t it.

Anyway, let’s start with these three doodles…

The Truth - proof4 The Truth - proof The Truth - proof2

If you’re shaking your head in bewilderment I can’t say I blame you. Let me give you some context:

My latest novel was never intended to be a novel at all. Back at the beginning of 2015, in a desperate attempt to plug the hole in my bank account, I’d written a five part story entitled The Truth. The plan was to submit it to a well-known weekly women’s publication in the hopes that they might serialise it. This is a bit like trying to solve a financial crisis by purchasing a single lottery ticket, but still, I was determined.

The basic plot was (and still is… to some degree) about a thirty something actor who, despite never having secured a ‘proper’ role on stage or screen, has, somehow, landed three unusuallet’s call them ‘positions’… pretending to be whoever his clients need him to be. And although it still isn’t proper theatre, by and large, life is pretty good for our hero… until the day he needs to play two of those people. At the same meeting.

It’s an idea that Kate and I originally came up with many years ago – although typically, when I actually came to write it, it morphed into something very different, and in my humble opinion, far better, than what we’d originally envisaged.

In fact, so pleased was I with my second piece of full length fiction that I resolved to self-publish it as a novella should the magazine in question decide not to take the story. Hence the doodles above. These are *some* of my attempts at what I thought might be the cover… and I hated them. I still do. In my head I had this idea about our hero falling between sinister versions of the two famous actor masks. I realised too that the design had to be at least sympathetic to my first novel, but I just couldn’t get it to work; close friends I shared these doodles with said it made the book look like a murder mystery. Arrrgghhh!

FORTUNATELY, around March of last year, destiny stepped in.

I’d just landed myself a new agent, who in turn had secured a publicity deal with amazon, which led to my first novel being re-vamped and re-published. But before I’d even signed my contract, my agent was understandably keen to know what else could be in the pipeline. So I showed her The Truth, and… she loved it.

Though she didn’t love the title.

Or the fact it was a novella.

“Go away,” she said, “and turn this into a proper, full-length novel… with a better title.”

Nine months later and I had finished The Truth About This Charming Man.

Which brings us onto this…

THE TRUTH kindle proof

 

I was still basking in the glory of somehow completing an entire novel in the tenth of the time it had taken me to write the first one, when this cover was designed. Maybe I wasn’t being objective but at the time I loved the masks. I loved the way they’re all angry or sad with the exception of the one he’s wearing. I loved the spot light. I loved everything about it. I was in love!

So pleased was I – and so confident that both amazon and my agent would love it too – I grabbed my wallet and went right ahead and had the finished artwork made up.

Oops.

My agent did like it, sort of, but there were some problems.

Firstly, apparently books that are obviously about actors or acting are unpopular with publishers (as are books to do with writers, or writing). So anything with actor masks on it was a strict no-no.

Secondly, my market, apparently, is women’s contemporary romantic fiction. Regardless of whether my books are heavy on the romance or not 90% of my readers fit that demographic, and therefore it’s those ladies that have to look at the cover and go “Ooooo…”

I was sent back to the drawing board, with strict instructions to come back with ‘at least three’ ideas that we could pick from.

Several days later – with the dread that this entire process might take as long as it did last time hanging over my head – this design popped out:

TTATCM man in heart sketch

I liked it!

I felt we’d finally cracked the font. I liked the colour. The strap-line felt right.

I wasn’t sure whether we’d get away with the mask on the man…  more than that though, I was even more worried it still wouldn’t appeal to the women’s contemporary romantic fiction market.

A fear that was addressed by the following…

TTATCM bench sketch copy

Bear in mind this is a sketch, so it’s a bit rough round the edges. Those lines on the bench wouldn’t be there in a finished version.

I hate it.

Don’t get me wrong, it’s not all bad. It’s more or less a scene from the book, and I like the London skyline, but it’s so… chick-lit. There’s nothing wrong with chick-lit of course, but slap a cover like this on my book and I could envisage two things happening:

  1. I’d lose every single one of my male readers (even though there are probably about 6, and I know them all by name).
  2. There would be more than a few female readers who were hoping for a plot that’s a good deal more romantic than the one I’ve actually come up with.

Put simply, I wasn’t convinced it was a  good fit, even if I knew, in my heart of hearts, that this was probably the cover amazon and my agent would go for.

There hardly seemed any point in having a third idea – so I suggested a simple typographical solution, using the font and background colour from the first idea, maybe the border from the second idea. Just something we could throw into the mix so we could say, hand on heart, that we’d delivered three covers. The book equivalent of a guy in a red jersey beaming down to an unexplored planet with Captain Kirk.

What I got was this…

TTATCM typographical solution sketch

This is another sketch. Those glasses, I was assured, wouldn’t have the words shutterstock across them. But I wasn’t listening. What I was thinking was…

Woah!

I knew pretty much instantly that this was it. There was a kind of stirring. In my loins. Despite the fact that this design was turned out in the time it took me to send an email, go downstairs, make a cup of tea, and cup back up again – I just knew.

And I wasn’t alone. I sent all three covers to several friends, and most chose the design above over the other two. Especially those friends who hadn’t seen any other design, or had no idea what the book was about.

My favourite bit of feedback was this:

“I like the glasses. It makes me think of ‘deception’ – but also about those comedy glasses you could buy with a big nose and bushy eyebrows attached.”

Perfect!

Interestingly, those that didn’t choose this design, chose the couple on the bench. But no one liked the guy in the mask.

So, naughty though it may be, I casually forgot about the guy in the mask. I know, I know – I was tasked with submitting three ideas, but I wanted my favourite to have at least a 50/50 chance of winning even though I was 100% certain that the chick-lit cover would beat it to a pulp!

And I’m delighted to say I was wrong.

My agent circulated the two covers (the ones on offer) round her agency and my fave won hands down! The only objection being that it might not be *quite* romantic enough… and was it possible to ‘fix’ that? Which is why we came up with the finished version below by adding a little bit of a glow and a few love hearts (including the dot on the i in the word ‘charming’).

Personally I prefer the un-romanticised version, but hey – it’s not that much of a compromise. I’m still proud to be associated with this design.

TTATCM kindle

But… maybe we’ve got it wrong?

Share your thoughts and feelings in the comments below.


TTATCM sidebar

Hot news; my second novel The Truth About This Charming Man is available right now, in paperback and for your phone, tablet, computer or kindle device!

Read the opening chapter, right now, right here.

The film will be along some time in the next decade.

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Author: Peter Jones

Peter Jones started professional life as a particularly rubbish graphic designer, followed by a stint as a mediocre petrol pump attendant. After that he got embroiled in the murky world of credit card banking. Fun times. Now, Peter spends his days – most of them, anyway – writing. "The Truth About This Charming Man" - published March 2016 - is his second novel. Some say it's funny. Some say it's romantic. Others say it's bonkers. But then they said that about "The Good Guy's Guide To Getting The Girl" (his debut) - who are all these people? Rumour has it that a third funny romantic bonkers novel is just around the corner. He is also the author of three and a half popular self-help books on the subjects of happiness, staying slim and dating. If you’re overweight, lonely, or unhappy – he’s your guy. Peter doesn’t own a large departmental store and probably isn’t the same guy you’ve seen on the TV show Dragons’ Den.

One thought on “The Truth About Great Cover Design…

  1. Pingback: An Interview with Peter Jones | Linda's Book Bag

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